K-beauty brand freemay has officially entered the Japanese market following domestic success and on the back of increasing popularity of its mineral ions-infused masks.
South Korean cosmetics brand HERA is stepping up on its global expansion starting from a recent debut in Japan, where it has launched several exclusive products catered to local consumers’ preferences.
SuperOrdinary paved its way in beauty helping US brands move into the Chinese market, and as Honest Co begins that journey lessons can be learned by the industry.